5 Keys to a Successful Business

Business owners are some of the most optimistic, and often the craziest people in the world. No-one starts a business believing that it will fail. We are all absolutely convinced that our idea is a great one, that we will be successful (where others have failed) and that this business will change our lives for the better. If we did not feel that way, we would never take the risk to invest our own money, or borrow from others to start our business. The reality is however, that, according to the SBA, most businesses eventually fail and more that 50% do not survive beyond the first 3 years. Even if you manage to get that far, things can still go horribly wrong, as many seasoned business owners found out during the recession which hit us during 2009 to 2012.

So, does this mean that you should not start a business at all? Absolutely not. I believe that your business can be an outstanding success, if you approach it in the right way, avoid repeating previous mistakes and impose discipline on yourself as the owner. Here are some of my suggestions on how you can make sure that your business succeeds:

Discipline:

Lets start with you. Successful business owners are disciplined people and more often than not, businesses fail because their owners fail. Your business must compete to succeed. There is always someone out there, trying to win over as many of the customers that you are targeting. Business is competitive and if you do not intend to work hard and discipline yourself, then don’t get into the arena. Anywhere there is competition, there must be discipline. You could have the most unique skill, or the best product idea, but your business will never achieve its full potential, if you do not have discipline.

Discipline is a determination to work hard to get it right. It is not settling for mediocre results but rather working until you achieve the qualities and results that you need to compete. No-one will buy your product if it is substandard, or hire your services if you cannot deliver what you promise. Business discipline requires an eye for detail. I learned a valuable lesson very early on in my career. I was once required to do a financial presentation to a senior executive and felt that since I knew this stuff, I could get by with a minimum amount of research and preparation. I went to the meeting and had my presentation ripped to shreds. I was unable to answer questions that were obvious and fell way short on the detail needed to be credible and convincing. I left that meeting upset and angry, not with the executive, but with myself and vowed that this will never happen to me again. As a business owner you will not get things right every time. You will make mistakes and mess-up on occasion. But if your product or service fails, let it not be for lack of effort and discipline on your part, or that you were too lazy to do it right.

These old sayings are trying to warn us that not everything we think is an opportunity or a good business idea, is likely to succeed. There are many con-artists out there, whose sole purpose in life is to deceive you into making financial commitments and who have no problem in robbing you blind. It is therefore foolish on your part not to do proper due diligence on any business idea, franchise or entity you intend to buy or invest in. This is where many business failures occur. At the very beginning.

Due diligence is a serious matter for start-ups as well as on-going businesses. Large successful businesses are constantly doing “due diligence” on their internal processes (systems review, business process improvement, financial and strategic planning) as well as on any expansion thrust or acquisition they may contemplate. Start-ups need to do this as well, before they invest significant funds. Be wary of taking advice from people with vested interests in your decision. For example, you may be considering investing in a franchise. Don’t rely solely on the advice of the franchise vendor with its polished website and a persuasive story, to tell you what a great opportunity this is and how much money you will make. Get independent advice and do your homework before you invest.

8 Benefits of an Online Business

People see internet business through an extremely narrow lens. You’re either flogging your stuff on eBay or you’re trying to make it big and be the next Mark Zuckerberg. The reality is that there are hundreds if not thousands of different ways in which you can do business online. There are tons of different business models that cater to any goal or ambitions that you might be thinking of taking whether its selling other people’s products online as an affiliate or creating your own products and selling them yourself, or maybe you just want to use the internet as an extension of your already established offline business. The possibilities are endless!

The internet is a global population full of enthusiasts of all kinds looking for solutions and products to solve their own personal problems. It’s a global market in which everyday people can take advantage of, all they need is some sort of value to give, or skills necessary to guide people to value that somebody else has created.

The Benefits of an Online Business

Low Start-up Costs:

If the entrepreneur deep down has been calling out to you, you might want to consider the start-up costs on an online business. In comparison to a traditional “Bricks and Mortar” businesses the start-up costs are substantially lower for an online business. A business owner who launches their ventures online enjoy a substantially lower start-up cost than those who choose the offline approach

The “real World” business owner must pay for commercial space, physical inventory, printed stationary and allot more. As an internet business owner, your only real expenses will be your domain name and hosting account. Even if you do need to buy inventory or maybe your outsourcing technical skills to get things started your overall start-up cost will be incredibly lower than your offline starting costs.

Increase In Earning Potential:

If you’re employed full time or working your way up the corporate ladder, your earnings are determined by the amount of hours, and position your in. The time it takes to double your income would be obscene in the offline world, (not impossible, But defiantly harder) say you’re making $80,000 a year, how long do you think it would take to make that $80,000 to $160,000. My guess is a very long time.
Online if you learn to sell one product you can teach yourself to sell 50. If you create 1 successful business what’s to say you can make another, or maybe a few more. There’s a whole market for website flipping. People make a living off creating websites and online businesses and flip them for people who want a business that already has market traction. The truth is that the sky is the limit for your online business.

Job Security:

When you learn the skills required to sell products online, or create some sort of online revenue the chances are that you’ll be able to repeat this process. If you’re willing to learn the skills necessary to take your business to the next level is up to you. There’s not going to be a shortage of affiliate programs or people online to sell to.

Wider network clients and buyers:

If you were to start a business in your country’s capital city or the most populated city in the world, you would be pretty confident that the earning power of your business would be astronomical. There are people making a killing in your local cities with successful businesses. Now imagine how many people are online, online you have access to a huge global network of clients and buyers.

Online you don’t have to compete against other agencies in your area for the same small pool of customers and clients. Instead you have access to an enormousness pool of people in which you only need the tiniest fraction to make yourself an incredibly comfortable living. You’re free to think as big as you want online. There’s no shortage of people or market space.

Free Time:

Wouldn’t you love to have the time to do the things you want in your weeks and days? I remember watching some of Ray Higden’s videos about his story of when he was in corporate America. He says he spent more time with picture frames of his kids then actually seeing them.

Don’t you hate having to wait for traffic, taking orders from a boss, asking permission for taking holidays? Having an online business fixes all of this. You’re able to work at home when you have an online income. You can spend more time with your family, spend time traveling and best of all having the time to do the things that you want to do.

Your business is open and running 24/7

Instead of the 9-5 opening hours of the traditional “Brick and Motor” shop, when you set your business up online its open 24 hours a day, 7 days a week, 365 days a year. You can literally make money while you sleep! You do the work upfront and then you reap the rewards long after you’re done.

You’re even able to automate most aspects if not all aspects of your business depending on your business model. There are endless amounts of products available to help automate your business. By doing this you can turn your online business into a valuable asset that will provide for you constant passive income.

Freedom to Work from Anywhere

You physical presence doesn’t matter when you’re working online. As long as you have a laptop and an internet connection you’re able to work from half way around the world if you want. Where you work is totally up to you, whether it’s in your favorite coffee shop or if it’s while you’re on holidays the decision is totally yours!